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YourPilotStore Launches New Web Shop

Falmouth, Mass. (Cape Cod). Oct 15, 2007. YourPilotStore.com, one of
the first Cape Cod-based online shops with a worldwide customer base,
has announced the launch of a new website.

The re-designed Internet store marks a new stage in a unique ecommerce
success story on Cape Cod, where the seasonal, tourism-based economy
is rapidly shifting, towards often home-based, year-round, sometimes
globally operating online businesses.

Falmouth-based YourPilotstore.com, which offers specialized pilot supplies
and aviation equipment for aviators, flight instructors, aircraft mechanics
and flight engineers, was started in 2002 on the Internet auction and
shopping site eBay by Paul Vitale, a semi-retired East Falmouth resident,
avid pilot and aircraft industry veteran.

Many airport-based "brick-and-mortar" pilot shops went out of business
after 9/11. With the rebound of commercial and general aviation over the
past years, Vitale's store on eBay gained a global reputation in the
tight-knit community of commercial and private pilots as a leading supplier
of aviation products and equipment.

The speciality retailer, which started as an eBay store for high-end aviator
sunglasses, today offers more than 800 products, from aircraft engine air
filters to special adapters for helicopter pilot headsets. YourPilotStore.com
sells exclusively online and is operated out of an home office at Falmouth
Airpark.

The new YourPilotStore.com website had to to be set up on
industry-strength Internet server computers in Texas, due to the high
volume of online transactions and to circumvent bandwidth limitations on
Cape Cod. Locally, Vitale profited from the expertise of fellow members at
the Cape Cod eCommerce Association, he said. The organization, whose
members meet once a month, promotes knowledge-sharing and networking
among online business owners on Cape Cod and the Islands.

"Pilots, instructors and mechanics demand reliable, high-quality products
and service - and they want it fast, too," said Vitale. "The new website
was created with their needs in mind."

The retiree-turned ecommerce entrepreneur is anything but your
stereotypical Internet nerd. Vitale has been involved in aviation since the
Vietnam War, when he served as a crew chief of a UH1 helicopter. After
the war, he earned his aircraft mechanic certification and worked as an
aircraft mechanic for several large airlines and aircraft maintenance
companies.

"Pilots take pride in being very well organized," said Vitale. "With
YourPilotStore.com, I aim to provide them with a high-quality, quick and
efficient shopping experience."

Asked what he thinks the secret is behind the success of his booming
Internet store, Vitale said: "I run my online business based on the same
motto I had when I was a helicopter crew chief.

"A good crew chief never comes up short."

Source: www.YourPilotStore.com